1 Product Manager
2 Developers
1 Designer
Strategy
UX & UI Design
Development
Next.js
Shopify
Healthcare
4 weeks
Web
Fit to fly tests at the touch of a button
After successfully launching their COVID19 travel test kits in the UK, Qured set their sights on the American market. With huge demand for travel tests already in play, the competition was tense and growing by the minute. Qured needed a team that could get their product live, fast.
With a seamless customer journey and a super slick website, we delivered over half a million in revenue in the first two months alone. From just one product, retailing at $49. Figures that equated to a 100% uplift in the average conversion rate for an e-commerce site.
With a seamless customer journey and a super slick website, we delivered over half a million in revenue in the first two months alone. From just one product, retailing at $49. Figures that equated to a 100% uplift in the average conversion rate for an e-commerce site.
What if we told you that sometimes when you want to scale, the best thing to do is scale back?
To get Qured’s US site up and running in four weeks, we focussed on delivering an MVP with just one type of product for sale. And by using an off-the-shelf platform with an OMS, we were able to reduce their dependence on coding resource, delivering a flexible site that could accommodate swift changes to government legislation.
Paring things back also gave Qured the opportunity to test the water in a new market before investing additional time and money. And, of course, launching with an MVP allowed the revenue to start rolling in sooner.
Using our findings from the US launch to inform our longer-term strategy, we switched focus back to the existing UK site. Our single goal? To increase conversions. By analysing and optimising the user journey, we addressed several major drop-off points for customers, increasing conversions by 64%.
