Katie Wyburd, former frog Senior Director and Head of Innovation, joins Planes as Partner
by Hannah Bradridge ✦ 12 December 2024 ✦ 5 Min Read
Planes, the digital product studio behind category-defining propositions for brands like Ennismore, Lyca Mobile, and AllBright, announces Katie Wyburd as Partner.
With 15 years of experience in strategy, innovation, and design, Katie will play a key role in driving Planes’ growth, delivering more market-shifting digital products and supporting the studio’s ambition to become the UK’s best digital product agency.
Formerly Senior Director, Head of Innovation at frog, Katie has a proven track record of helping ambitious brands bring bold ideas to life. She’s partnered with global organisations across industries like hospitality (Marriott, IHG), financial services (NatWest, Barclays), and energy (British Gas, OVO Energy).
Her work includes creating standout products and propositions, from loyalty programs and financial well-being services to new hotel offerings for clients across the globe.
Katie joins Planes at an exciting time, as the studio continues to challenge the norms of professional services. By focusing on prototyping and experimentation, Planes sets itself apart from an industry often weighed down by process and inertia.
Katie will strengthen Planes’ relationships with large enterprises while amplifying the studio’s experimental and nimble approach to digital product development. She’s particularly excited about helping more businesses break free from traditional constraints, proving that ideas don’t belong in boardrooms but in customers’ hands.
“I’m thrilled to join Planes as a Partner,” said Katie. “Planes has built a reputation for shaking up the status quo with category-defining ideas. Their track record of delivering award-winning digital products speaks for itself, and I’m excited to help drive even more successful launches. The team, clients, and ambitions for 2025 make this studio an incredible place to be.”
Planes has built a reputation for shaking up the status quo with category-defining ideas.
CJ Daniel-Nield, Founder of Planes added: “Katie’s expertise and leadership will be pivotal on our journey to becoming the UK’s best digital product studio. We’ve proven our approach works with brands like Ennismore and AllBright, and now Katie will help us bring that same energy to even bigger names.”
We’ve proven our approach works with brands like Ennismore and AllBright, and now Katie will help us bring that same energy to even bigger names.
Building on recent wins like the Lovies and Google Play awards, Planes is gearing up for an exciting 2025. Katie’s appointment reflects the studio’s commitment to growing its team, expanding its client base, and delivering more innovative digital products that define markets and win awards.
